Location is everything. It’s a simple rule when starting a business.
Or when moving one.
With the announcement that LeBron James will end world hunger, childhood obesity and forge peace in the Middle East, the fact that word will come from the Boys and Girls Club of Greenwich, Conn., should mean little.
It’s not because ESPN, which is broadcasting the highly anticipated announcement, is in Connecticut. Greenwich and the network’s home in Bristol are further apart than Greenwich is to the Nets’ home arena in Newark.
It also doesn’t mean that James won’t stay home and continue playing for the Cavs. So why not just make the announcement there?
Or in South Beach if he’s to join Dwayne Wade and Chris Bosh?
Yes, the announcement will take place miles from New York and even closer to the Knicks’ training facility, but what many are overlooking as they read tea leaves is that no matter who James ultimately signs with — Cleveland, Chicago, New Jersey, New York or Miami — he was going to be in New York anyway.
Friend and Denver star Carmello Anthony is getting married this weekend and James is a guest.
If new Knick Amare Stoudemire has his way, this won’t be the last time Anthony, scheduled for free agency next summer, and James are in New York together.
But maybe, just maybe James is looking to relocate his business to the biggest market possible. In that case, location is everything.